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SOWETO, SOUTH AFRICA DECEMBER 17: Sifiso “50 cents” Sithole sits in his room on December 17, 2012 Rockville section of Soweto, South Africa. He runs a car wash and calls himself a pimp and loves everything Italian and fancy brands. He decorated his room with things he collected. Soweto today is a mix of old housing and newly constructed townhouses. A new hungry black middle-class is growing steadily. Many residents work in Johannesburg but the last years many shopping malls have been built, and people are starting to spend their money in Soweto. (Photo by: Per-Anders Pettersson)