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Oscar Dube, a young successful black man takes dip in the pool with his daughter's cousins on March 25, 2002 in Johannesburg, South Africa. Oscar works for the Swedish mobile phone and equipment maker. A growing number of people belong to the new black elite in the country. Well educated and connected, they have risen from the poverty in the townships to a very different lifestyle, since the fall of Apartheid and the start of democracy in the country in 1994.