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SOMERSET WEST, SOUTH AFRICA - MARCH 23: Pieter H. Waiser, the founder of Blank Bottle wine company, mixes a new blend in his office on March 23, 2010 in Somerset West, South Africa. Mr. Waiser buys bulk wine from different wineyards around Cape Town and mixes his own blends. He doesn't own a wine farm himself and operates from a small office on a farm. (Photo by Per-Anders Pettersson/Getty Images)