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CAPE TOWN, SOUTH AFRICA - AUGUST 2: Gunter Pauli, an entrepreneur, lecturer and commentator in culture, science, politics, sustainability and the environment photographed on August 2, 2012, in Cape Town, South Africa. He wrote the book The Blue Economy, with the twin aims of stimulating entrepreneurship while setting up new and higher standards towards sustainability, where the good for our health and the environment is cheap. (Photo by Per-Anders Pettersson)