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Up-market women attend an opening of a new restaurant on March 6, 2004 in Soweto, Johannesburg, South Africa. Soweto, the biggest township in South Africa, has a population of about 3.5 million. A growing number of people belong to a new black middle-class and elite in the country, and they have money to spend on beauty, and clothes. Many have risen from poverty in the townships to a different lifestyle, since the fall of Apartheid and the start of democracy in the country in 1994.